ABOUT THE

MOVEMENT

"Never doubt that a small group of thoughtful, committed citizens can change the world.
Indeed, it’s the only thing that ever has.”

– Margaret Mead

The 4A’s believes that there has never been a better time for creativity in the world. 
 
It has the power to generate purposeful impact that changes the lives of many, while changing the world around them.
 
Welcome to the Conscious Creative Movement—a group of heart-driven creators who believe ideas and positive thinking can bring the change our world so desperately needs.
 
We believe that at the heart of our creativity lies a purpose. A truth that comes from within that is undeniable and authentic. One that believes ideas are born from passion as well as compassion. That there are no limits or parameters to the power of purpose-minded creativity. Or the ripples it creates for companies, communities, and bottom lines.

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This isn't about a one-off execution. It's a way of life. It exists as an advertisement, film, mural, speech, song, or a cultural movement. Conscious creativity takes many forms.

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So, if you believe in the power of this type of creative thinking, join us.

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And prove Margaret right.

ABOUT

4A's

The 4A’s helps empower our members to deliver insightful creativity that drives commerce and influences culture, all while moving the industry forward. We are dedicated to, and vested in, our members’ success, just as they are dedicated to helping brands create, distribute, and measure effective and insightful advertising and marketing. Today the organization serves 600+ member agencies across 1,200 offices, which control more than 85% of total U.S. advertising spend. The Conscious Creative Movement was created by the 4A's with this objective in mind.

JOIN

US